I design products that make sense
before they look good.
I design products that make sense before they look good.
I design products that make sense before they look good.
I believe good products are shaped by thoughtful decisions, not by the number of features they have. Design is simply how those decisions become visible.
I'm Zakaria Boussabbata, and this is how I approach product design.
I believe good products are shaped by thoughtful decisions, not by the number of features they have. Design is simply how those decisions become visible.
I'm Zakaria Boussabbata, and this is how I approach product design.
I believe good products are shaped by thoughtful decisions, not by the number of features they have. Design is simply how those decisions become visible.
I'm Zakaria Boussabbata, and this is how I approach product design.
Featured Projects
Featured Projects
Featured Projects
A selection of products I've designed, highlighting the decisions, process, and outcomes behind each one.
A selection of products I've designed, highlighting the decisions, process, and outcomes behind each one.
Artificial Intelligence
Artificial Intelligence
Artificial Intelligence
AI Agents
AI Agents
AI Agents
B2B SaaS
B2B SaaS
B2B SaaS
mvp
Designing an AI Workforce That Businesses Could Trust From Day One
Designing an AI Workforce That Businesses Could Trust From Day One
Designing an AI Workforce That Businesses Could Trust From Day One
How user research and Lean UX shaped an AI platform that hides technical complexity, builds trust, and helps businesses integrate AI into their daily operations with confidence.
How user research and Lean UX shaped an AI platform that hides technical complexity, builds trust, and helps businesses integrate AI into their daily operations with confidence.
USER RESEARCH
USER RESEARCH
USER RESEARCH
ENTERPRISE
ENTERPRISE
ENTERPRISE
Complex Workflows
Complex Workflows
Complex Workflows
Data-Heavy
Helping a Global Enterprise Scale Beyond Spreadsheets
Helping a Global Enterprise Scale Beyond Spreadsheets
Helping a Global Enterprise Scale Beyond Spreadsheets
How I transformed fragmented budgeting workflows into a centralized platform that supports complex operational planning, permission-based collaboration, and real-time visibility across multiple levels of management.
How I transformed fragmented budgeting workflows into a centralized platform that supports complex operational planning, permission-based collaboration, and real-time visibility across multiple levels of management.
UX Audit
UX Audit
UX Audit
user Research
Conversion Optimisation
Conversion Optimisation
Conversion Optimisation
Designing a Recovery Strategy for a Business in Crisis
Designing a Recovery Strategy for a Business in Crisis
Designing a Recovery Strategy for a Business in Crisis
A case study on helping one of Belgium's leading online printing companies recover after a high-impact rebrand by reducing friction, improving the purchasing journey, and creating measurable improvements in engagement and conversion.
A case study on helping one of Belgium's leading online printing companies recover after a high-impact rebrand by reducing friction, improving the purchasing journey, and creating measurable improvements in engagement and conversion.
Selected Highlights
Selected Highlights
Selected Highlights
A quick overview of the scope, scale, and ownership behind my work.
A quick overview of the scope, scale, and ownership behind my work.
A quick overview of the scope, scale, and ownership behind my work.
0k
0k
0k
0k
Designed a scalable 0→1 internal platform for an organization of 120K+ employees.
End-to-End
End-to-End
Led projects from discovery and research through UX, UI, testing, developer handoff, and launch.
Cross-functional
Cross-functional
Worked closely with founders, product managers, engineers, and stakeholders.
Product Principles
Product Principles
Product Principles
The principles that shape how I design products and make decisions.
The principles that shape how I design products and make decisions.
Solve the Right Problem
Solve the Right Problem
I take time to understand users, business goals,
and technical constraints before designing solutions.
I take time to understand users, business goals,
and technical constraints before designing solutions.
Validate Early
Validate Early
I use prototypes and feedback to test ideas early and reduce uncertainty.
I use prototypes and feedback to test ideas early and reduce uncertainty.
Design for Scale
Design for Scale
I create flexible systems and reusable patterns that support product growth.
I create flexible systems and reusable patterns that support product growth.
Collaborate Closely
Strong products come from close collaboration with product managers, engineers, and stakeholders.
Strong products come from close collaboration with product managers, engineers, and stakeholders.
Learn Through Iteration
Every release provides new insights that shape the next improvement.
Every release provides new insights that shape the next improvement.
Focus on What Matters
I prioritize clarity, usability, and business value over unnecessary complexity.
I prioritize clarity, usability, and business value over unnecessary complexity.
Putting Principles Into Practice
Putting Principles Into Practice
How these principles shape the way I approach product design.
How these principles shape the way I approach product design.
01
01
Discover
Discover
I uncover user needs, business goals, and technical constraints to ensure we're solving the right problem.
I uncover user needs, business goals, and technical constraints to ensure we're solving the right problem.
03
03
Deliver
Deliver
I collaborate closely with product managers and engineers to ship polished, scalable solutions and continuously improve them.
I collaborate closely with product managers and engineers to ship polished, scalable solutions and continuously improve them.
02
Move Fast
Progress comes from making decisions, not waiting for certainty. I test ideas early, learn quickly, and keep the product moving forward.
02
Explore
I prototype, test, and iterate quickly to validate ideas and reduce uncertainty before investing in implementation.
Designing for Uncertainty
Designing for Uncertainty
I enjoy working on products where requirements are unclear, problems are evolving, and there isn't an obvious solution. My process focuses on reducing uncertainty through research, rapid iteration, and close collaboration.
I enjoy working on products where requirements are unclear, problems are evolving, and there isn't an obvious solution. My process focuses on reducing uncertainty through research, rapid iteration, and close collaboration.
Designing for Uncertainty
I enjoy working on products where requirements are unclear, problems are evolving, and there isn't an obvious solution. My process focuses on reducing uncertainty through research, rapid iteration, and close collaboration.
01
I build trust
I believe great experiences start with clarity. Users should always feel informed, in control, and confident using the product.
02
I design around people
Technology is only part of the experience. I think about emotion, context, and behavior to create interactions that feel natural and genuinely helpful.
03
I embrace iteration
The best ideas rarely appear on the first try. I prototype, test, and refine continuously to reduce uncertainty and improve the product.
04
I stay curious
AI is evolving every day, and so am I. I enjoy exploring new tools, learning new technologies, and turning complex ideas into experiences people can actually use.
Interested in working together?
Interested in working together?
If you're building a product that needs clearer workflows, better usability, or a designer who enjoys untangling complexity, I'd love to hear about it.
If you're building a product that needs clearer workflows, better usability, or a designer who enjoys untangling complexity, I'd love to hear about it.
Interested in working together?
If you're building a product that needs clearer workflows, better usability, or a designer who enjoys untangling complexity, I'd love to hear about it.